Founded in 1801, the New York Post is the oldest continuously published daily newspaper in America.
New York, NY
To succeed in digital media, you’ve gotta be tough—and innovate fast. Nobody knows this better than New York Post Chief Digital Officer Remy Stern, Director of Project Management Michael Liss (pictured) and their team of product managers.
With 40% of the global internet audience using mobile news apps, Stern and his team set out to put mobile at the center of their digital media strategy. The Post product team sought a partner with whom they could redesign their iOS and Android applications, define an MVP and product roadmap and build a solid foundation for collaborative projects to come. Increasing mobile app reliability and scalability is the key to keeping their vast existing readership satisfied—and new readers coming back for more. With pod-based agile development teams with expertise in iOS and Android, Wizeline fit the bill.
First, the New York Post team partnered with Wizeline to redesign the iPad app, offering readers an optimized UX and improved app performance. After this successful relaunch, the product development partnership with Wizeline expanded rapidly, and the collaborative team set its sights on rebuilding the Post’s core mobile apps.
The Wizeline services pod working with the Post is comprised of 5 iOS engineers, 1 UX designer, 1 DevOps engineer and 1 technical writer. Before beginning development, the Wizeline team traveled to New York to collaborate with Post technology leaders, better understand key objectives and internal workflow, and build a product strategy to guide the teams together.
Armed with a deep understanding of the business case, the Wizeline pod and Post team set to work redesigning the iPad application. Together, the collaborative team delivered a faster, more intuitive user experience for the app.
Next, the team started development work for the Post iPhone and Android mobile applications, generating an increase in user engagement across channels. In a rapidly-changing digital landscape that requires consistent innovation to keep readers on board, driving greater user engagement on mobile was a top priority.
Together, the New York Post team and Wizeline pod optimized the iPad mobile publishing platform to operate 99.5% crash free. The mobile editors for the iPad app can rest assured that the platform will perform under pressure.
The continuous improvements made to the Post iPhone and Android applications is paying off in user happiness and engagement—the steadily climbing app store rating speaks for itself. The new apps are more performant and richer in content, and lay a solid foundation for continued innovation.
Wizeline developers, designers and technical writers will continue to work closely with the Post team on projects dedicated to providing customers and internal users alike with an optimal digital content experience.
In the spirit of embracing digital innovation, the Post digital team and Wizeline services pod have already begun collaborating on exciting artificial intelligence applications for NYP digital. Specifically, their efforts are focused on conversational interfaces in the form of a New York Post Messenger bot. Additionally, a new mobile application and continued collaborative iteration on current apps are in flight.