Juanita Díaz is an account manager on our delivery team at Wizeline, currently working on the Arc XP account. With just one and a half years of experience at Wizeline — and lots of discipline and dedication, she has grown into two new roles during this short period of time. In this interview, she shares how her personal values, combined with her love for creativity and innovation, took her from majoring in advertising at university to becoming a successful account project manager in the media and entertainment industry.
Juanita was born and raised in Bogotá, Colombia. From the very beginning, she was never alone: she grew up alongside her twin sister, Manuela, with whom she always has had a very good relationship. She recalls her school days attending a Catholic girls-only bilingual school in Bogotá. “It was very strict, and they motivated us to be really disciplined. Now in my adulthood, I am grateful this helped me to overcome many obstacles.” Even though they were very close to each other, Juanita and Manuela always had a healthy competition between them: “It helped us to do our best in everything that we did.”
In her early years, Juanita didn’t know what her passion was. “I really enjoyed math, arts, and biology, but I hated philosophy!” she said among laughs. The breakthrough moment arrived for her when professionals from different fields visited her high school to share their experiences. She recalls she immediately fell in love with advertising. “I identified with that person because I loved the creativity, and I think I have many skills related to that.” That decision led her to pursue a major in Advertising at Jorge Tadeo Lozano University in Bogotá. After graduating, she interned at one of Colombia’s biggest media entertainment companies: Caracol Television.
She started her journey on the digital product team and then moved on to the editorial team, where she was for almost a year. After returning to the product team on the transactional side, she finally worked her way to the digital engineering team as a project manager. Her biggest challenge during her eight-year career has been the constant need to develop expertise in new areas in which she lacked previous experience. However, her curiosity and discipline drove her to achieve outstanding results.