Video Transcript

To keep strategy is simple and effective, I would define it has two main practices. Which is iterate and understand reality by asking yourself “What’s essential?” on each iteration.

I’m Erik Villa, staff engineer and lead of our agile product development practice at Wizeline and this video will be talking about our go-to-market strategy.

To describe this strategy, I could tell you that we developed three 8-week prototypes for a client that were focused on understanding certain markets for which they would like to develop products later on.

As Tech Lead, when I start working on the product, my main focus is on building a shared understanding of the market problem to solve.

We use Google Cloud Platform and application development frameworks that allow us to build quick and secure applications, and we were able to put new features in front of customers on a weekly basis to gather customer feedback, evolve the prototype, and focus our development efforts on the new essential need.

In general, I would say our teams can build proofs-of-concept in around 12 weeks.

These are applications that can help our customers understand certain market segments and validate early hypotheses about them.

Once we know our potential users, it can take from 16 to 22 weeks to build minimum viable products that can be accessed by multiple devices and scale to thousands or millions of users.

This strategy helps our clients to focus their efforts on the product with a better chance to succeed.