We Transform How Teams Build Technology

Only Wizeline combines proven best practices for product delivery, intelligent product strategy and roadmapping software, and an expert services team

Our Mission

Enable teams to conceive, develop, and deliver innovative technology products.

What we do

Wizeline transforms how businesses build technology products, enabling them to overcome risk and thrive in an era of rapid digital change.


With decades of experience building disruptive technology in the heart of Silicon Valley, our team shares a proven track record of enabling companies to achieve breakthrough results with software and services. Our customers possess a deep understanding of their market, their buyers, and their overall business strategy. Together, we deliver innovative technologies to market, faster.

How We Do It

Methodology

Wizeline’s solutions provide a proven approach to bridge the gap between business leaders and technical teams, aligning your organization’s people, process and technology around measurable market outcomes. With greater alignment and transparency, our customers are able to overcome organizational challenges and accelerate the delivery of products that address the right customer problems.

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Technology

Wizeline replaces outdated tools and processes with an intelligent platform built for the modern product development lifecycle. Our software captures and analyzes all products ideas, feature requests and voice of the customer data, enabling organizations to focus their product strategy on addressing the biggest opportunities and the right market outcomes. Roadmapping and collaboration functionality enable even the largest businesses to move in a fast, measured way.

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People

Wizeline’s team pairs its world-class engineering culture with agile development best practices that are right for your organization. Experts in their respective fields, our integrated team acts as an extension of your own. And our approach centers on product delivery, ensuring we don’t just write code — we deliver outcomes. So whether your product goals are a higher App Store rating, lower churn, higher conversion rates, or an entirely new revenue stream, our team remains committed until we cross the finish line together.

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Who We Are

Our team has decades of experience building innovative software at some of the world's leading product-centric companies.

Bismarck Lepe drives Wizeline's strategic vision and global operations.

Bismarck Lepe

Founder & CEO
Founder & CEO

Bismarck Lepe is a seasoned technology entrepreneur and executive. At Wizeline, he drives the strategic direction and operations.

Bismarck founded Wizeline with the goal of helping companies make data-driven decisions. Prior to Wizeline, Bismarck was a co-founder and founding CEO of Ooyala, a video technology platform company. At Ooyala he raised $20M in funding and led the strategy that drove its early growth and success. Previously, he was an early employee at Google, responsible for Ads Quality products and Video Advertising, which contributed over $1 billion in revenue.

Bismarck graduated from Stanford University with a BA in Economics. He is a board member of Soccerly, the leading soccer site in the US. His honors include being named one of the best entrepreneurs in the US by Businessweek, and the Ohtli Award -- given by the Mexican Department of Exterior for contributions to the empowerment of Mexicans and Mexican Americans.

SVP of Global Sales & Customer Success

Trenton Truitt

SALES
SALES & CUSTOMER SUCCESS

Trenton Truitt is a seasoned sales executive with experience at both large-scale, global organizations along with smaller startups. At Wizeline, he is in charge of driving enterprise sales and revenue growth.

Prior to Wizeline, Trenton was the VP of Worldwide Sales at PagerDuty and grew its new customer base by 50% and increased annual recurring revenue by 121%. Before that, he was responsible for worldwide sales strategy and execution at Appcelerator. With experience at companies like EMC and PTC, Trenton is also an expert in enterprise sales for large corporations.

Trenton graduated from California Maritime Academy with a B.S. in Business Administration. In his spare time, he enjoys CrossFit, dreaming about vintage Porsches, and spending time with his kids.

Vidal leads Wizeline’s fast-growing, fast-moving engineering team

Vidal González

Engineering
Head of Engineering

Vidal leads the engineering team at Wizeline. His main focus: create a thriving engineering culture that empowers and inspires people to build amazing products. Vidal built Wizeline’s first website and he continues to contribute actively to the platform’s growing codebase. Prior to Wizeline, he led a team of 15 in the professional services engineering organization at Ooyala, a video technology company. While at Ooyala, he also launched the company’s Guadalajara office. Vidal studied Computer Science at the Jesuit University of Guadalajara, Mexico (ITESO).

Wendy leads the user-first design direction of Wizeline and its solutions.

Wendy Johansson

Product & UX
Head of Product & UX

Wendy leads the product and design direction of Wizeline’s platform. She believes in a user-first approach for Wizeline’s product design process. With over a decade of Silicon Valley product experience, Wendy has build both B2B and B2C products and services with international teams. Prior to Wizeline, Wendy led the distributed UX teams at Ooyala, a video technology company, and at AppNexus, a leading advertising technology company. Wendy studied Cognitive Science at the University of California, San Diego.

At Wizeline, Adam leads marketing and develops strategic partnerships.

Adam Sewall

Marketing
Head of Marketing & partnerships

Adam leads Wizeline’s marketing team, focusing on everything from product marketing and go-to-market strategies to demand generation and corporate communications. He is also responsible for developing strategic partnerships that drive value for Wizeline and its customers. Adam has 10 years of experience in digital marketing, partnership development and product roles, having last worked at Ooyala, where he led video monetization strategy as a member of the product team. He has a BA from Middlebury College and a master’s degree from Tufts University.

At Wizeline, Matt leads our global services team.

Matt Pasienski

Services
Head of Global Services

Matt leads the services team at Wizeline, focusing on delivering successful products for our customers like clockwork. Responsible for attracting top talent and building a culture focused on speed and success, he is deeply interested in the theory and practice of management especially data, communication, decision making and creativity. In previous roles Matt was the CEO of Wize Services, growing the team from 3 people to over 50 in under one year. Matt was the head of product and cofounder of Wizeline and a data scientist at Ooyala. He has a PhD in physics from the University of Illinois and a degree in applied mathematics from the University of California, Berkeley.

Who’s working with us

Our customers include some of the fastest-growing software companies, as well as many of the world’s most established brands in media, retail, finance, healthcare and insurance.

A few of our happy customers

News Corp

Fox Sports

Wall Street

SparkCentral

Nuance

Appirio

Tesco

Yahoo

GSK

Boomtrain

Smartcare

Nec