Retail & Consumer

Retail & Consumer

About Retail & Consumer

In today’s increasingly competitive retail environment, digital differentiation is a defining factor for success. That’s why Wizeline works with leading consumer-focused brands to build and deploy cost-effective omnichannel experiences, advanced merchandising, marketing, and supply chain analytics platforms, and leading-edge headless CMS platforms.

Our solutions drive increased revenues and margins, reduce costs, and improve customer satisfaction scores for our retail clients. Keep reading to explore what we can do for you!

Three Trends Driving the Future of Retail

Data-Driven Personalization

Data-Driven Personalization

80% of consumers are more likely to make a purchase when brands offer personalized experiences (Epsilon). However, many retailers lack the ability to gather and understand consumer data to personalize customers’ digital experiences.

Omnichannel Retail Journey

Omnichannel Retail Journey

Over 70% of retail customers complete their shopping journeys using multiple channels (HBR). This journey often starts online and is completed at the retailer’s physical store, where final product and payment decisions can be made, and products picked up.

Unprecedented Pressure to Cut Costs

Unprecedented Pressure to Cut Costs

Retailers are navigating the expectations caused by the booming omnichannel retail model by dedicating more labor, associate training, and tools to respond to information-rich digital shoppers. Labor and other operational costs create downward pressure on profits, and are a consistent focus for leading operators.

The pandemic, inflation, and a looming recession will impact consumer behaviors and how retailers will interact with their customers. These factors have accelerated an already dynamic digital landscape, where customer experience expectations have increased and will continue to push the envelope of technology differentiation.

— Ken Claflin, Head of Retail & Consumer, Wizeline

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