Retail & Consumer

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About Retail & Consumer

In today’s increasingly competitive retail environment, digital differentiation is a defining factor for success. That’s why Wizeline works with leading consumer-focused brands to build and deploy cost-effective omnichannel experiences, advanced merchandising, marketing, and supply chain analytics platforms, and leading-edge headless CMS platforms.

Our solutions drive increased revenues and margins, reduce costs, and improve customer satisfaction scores for our retail clients. Keep reading to explore what we can do for you!

Three Trends Driving the Future of Retail

Data-Driven Personalization

80% of consumers are more likely to make a purchase when brands offer personalized experiences (Epsilon). However, many retailers lack the ability to gather and understand consumer data to personalize customers’ digital experiences.

Omnichannel Retail Journey

Over 70% of retail customers complete their shopping journeys using multiple channels (HBR). This journey often starts online and is completed at the retailer’s physical store, where final product and payment decisions can be made, and products picked up.

Unprecedented Pressure to Cut Costs

Retailers are navigating the expectations caused by the booming omnichannel retail model by dedicating more labor, associate training, and tools to respond to information-rich digital shoppers. Labor and other operational costs create downward pressure on profits, and are a consistent focus for leading operators.

Our Offerings

Digital Marketing Personalization

Retailers with strong omnichannel strategies use customer data to determine when individuals are most likely to browse their sites, visit stores, and complete transactions. Wizeline can help you develop an all-in-one technology platform that connects physical and digital touchpoints to increase conversions, customer satisfaction, and revenue for your retail brand.

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Retail Cost Optimization

It’s difficult to navigate the increased costs resulting from rising labor costs and ever-changing customer service expectations. Wizeline works with retailers to address these cost intersections through actionable AI platform insights and by streamlining routine and mundane tasks through human intelligence automation.

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Phygital Customer Engagement

With most aspects of our lives taking place in a digital environment, our lives today blend physical and digital. Wizeline can help your brand deliver the best elements of each to enhance performance, allowing you to answer customer needs as they are presented on multiple fronts and in an engaging way.

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The pandemic, inflation, and a looming recession will impact consumer behaviors and how retailers will interact with their customers. These factors have accelerated an already dynamic digital landscape, where customer experience expectations have increased and will continue to push the envelope of technology differentiation.

— Ken Claflin, Head of Retail & Consumer, Wizeline