Design
Design
About Design
The way someone uses your product is closely tied to how they perceive your brand. That’s why we take a brand-driven approach to product design, striving to create experiences that reflect the distinct personality and values your brand is built upon.
Aligning strategy with experience and vision with execution, we bring an integrated, design-centric approach to your products and services.
Product Design
We help you solve complex problems through evidence-driven design processes to deliver innovative, useful, and inspiring products. We specialize in:
・ Design Workshops
・ Interaction Design
・ Visual Design
・ Prototyping
・ Front-end development
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Service Design
We examine customer touchpoints across channels to ensure customers experience your brand intuitively, consistently, and delightfully. We specialize in:
・ Customer experience journey mapping
・ Storyboards
・ Cross-channel blueprints
・ Experience prototypes
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UX Research
Through evidence-based research, we help you understand who your users are, what they need, and how they interact with your products and services. We specialize in:
・ Qualitative and quantitative methods
・ Exploratory, generative, and evaluative research
・ Interviews and surveys
・ Proof of concept and usability tests
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Design Strategy
We provide leadership teams with the strategy and vision to improve the experiences people have with their products and services. We do so by aligning internal teams around user experience and design thinking. We specialize in:
・ Customer experience benchmarking
・ Strategy and envisioning workshops
・ Vision prototypes
・ DesignOps
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Mapping the Customer Journey to Redesign a Household Product Company’s Digital Platform
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Brand Expression
We help you envision your brand through differentiated features, interactions, and visuals, with all elements working in concert to express and extend the brand. We specialize in:
・ Signature experiences
・ Design languages
・ Design systems
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