Leadership
Leadership
Bismarck Lepe
Founder, Chairman & Chief Executive Officer
Bismarck Lepe is Founder, Chairman and CEO at Wizeline. He founded Wizeline in 2014 with the mission to help companies build better products faster by making innovation accessible to all organizations. A seasoned executive and entrepreneur, Bismarck started his career at Google before he co-founded Ooyala, a video technology platform company which he sold to Telstra for $410M in 2014. Bismarck is passionate about driving economic growth in the global communities where Wizeline operates. In 2015, he founded Startup GDL, a non-profit organization committed to making Guadalajara a leader in innovation. In his free time, Bismarck enjoys spending time with his family and is an avid runner. Bismarck graduated from Stanford with a BA in Economics.
Madhvi Puri
Chief Financial Officer
Madhvi Puri is an experienced finance professional with over 25 years of experience and currently serves as the CFO at Wizeline. She had previously worked with Quizlet, a leading ed-tech platform, before she moved to Thumbtack, where she helped raise $120M in funds. Her business-to-business background includes Taulia, which was later acquired by SAP in 2022. Madhvi is known for spearheading global expansions and has successfully established offices in Bulgaria and the Philippines. She has a history of leading IPOs, including Xoom's in 2013. Beginning her career at PwC in 1998, she gained experience at Silicon Valley Bank, Siebel Systems, and Del Monte Foods. Having lived in various cultures, she finally settled in California after graduating from Claremont McKenna. Currently residing in Lafayette, Madhvi enjoys spending time with her family, husband, kids, and their beloved puppy.
Aníbal Abarca
Chief AI Officer & CTO
Aníbal Abarca is Chief Technology Officer at Wizeline, where he has expanded the team and created vital focus areas in emerging technologies like cloud, security, and data management. He revamped the way Wizeline partners with its clients, focusing on collaboration with clients early in the product development process. Aníbal is focused on establishing Wizeline as a thought leader in product management, security, DevOps, data and AI, and manages the development of several new products for clients and partners. Prior to joining Wizeline, Aníbal was a Business Partner Evangelist at Microsoft and go-to-market advisor at Ooyala. He also founded Rutanet, a startup that connected freight trucks with available capacity with shippers, and Aventones, a ride-sharing company acquired by BlaBlaCar. Anibal enjoys teaching and mentoring budding entrepreneurs, has collaborated with leading organizations in the Mexican ecosystem, including Tec de Monterrey, Startup Mexico, NUMA, and Bedu. He has a Master of Business Administration (MBA) from the University of Texas at Austin and a Bachelor of Arts (BA) in Software Engineering from Tecnológico de Monterrey.
Javier Gagliardo
Chief Business Officer
Javier Gagliardo is Chief Business Officer at Wizeline, responsible for managing the global sales strategy and team. Prior to joining Wizeline, Javi played a key role in scaling Globant into a $2 billion dollar global services business as Chief Business Officer. He joined the company in Argentina in early 2010 as the Vice President of ‘Big Data & High Performance’ and ‘Cloud Computing’ studios before relocating to New York to establish the company’s east coast business and operations, a key milestone to the company’s expansion culminating in its successful IPO in 2014. He also served as the Strategic Sales Team Director at Teleperformance and in other executive roles at companies like Microsoft. Javi graduated as Licentiate in Systems and Computer Science from the Catholic University of Argentina, where he also obtained his B.S. Javi is a devout soccer fan, cheering on Argentinan soccer in his free time.
Lin Cherry
Chief Talent Experience Officer
Lin Cherry is Chief Talent Experience Officer at Wizeline. She oversees all people matters for the company and works across the organization to drive initiatives that promote the creation of a diverse workforce and a sense of belonging and inclusiveness for all. Through her important work, Lin strives to help Wizeline in its unique missions to not only to bring creativity and innovation to the technology solutions being provided to clients but also have a positive impact on the communities in which the company operates. She has worked as an international corporate lawyer for over 25 years, primarily in the technology, media, and sports industries. Prior to Wizeline, Lin served as General Counsel at HBO Latin America, Clarovideo, Inc. (a subsidiary of América Móvil), MySpace and Tata Sky. She has a Bachelor of Science (BS) in finance from George Washington University and a Juris Doctor (JD) from the University of Florida. Lin is based in Miami Florida where she resides with her wife and daughter. In her spare time, you can find Lin spending time with her family and enjoying a run outdoors.
Sol Noello
General Counsel
Sol is the General Counsel at Wizeline, where she manages all legal matters such as commercial, corporate, and labor issues. She has over a decade of experience at Globant where she played a pivotal role in its growth from 2,000 to 20,000 employees pre-IPO. Sol managed legal operations across 20 countries and is known for fostering diverse and high-potential teams. She is based in Madrid and leads EMEA operations, supporting strategic expansion. Sol is passionate about yoga and travel and has lived in seven countries, which has enriched her global perspective. She leverages AI and automation to enhance legal efficiency, implementing innovative tools. Sol graduated from Universidad de Belgrano and constantly pursues further expertise through post-graduate courses.
Fausta Ballesteros
Chief Marketing Officer
Fausta Ballesteros is Chief Marketing Officer at Wizeline. She brings over 20 years of experience in multinational markets spanning the Americas, Europe, and Asia. Originally from Argentina, Fausta has been based in New York since 2007. With a master’s degree in Marketing from the University of San Andrés in Argentina, Fausta has pursued leadership programs from Yale School of Management and the University Austral de Buenos Aires in Entrepreneurship. Her extensive career includes roles in renowned technology and multinational firms such as Cognizant, Softvision, Globant, Shell, Unilever, American Express, and Urban PR. Fausta’s expertise lies in crafting strategic initiatives defining culture, global communication programs, intellectual leadership, and go-to-market strategies. Under her stewardship, campaigns have yielded tangible results, attracting talent with digital and engineering prowess across various domains including UX/UI design, cloud, AI, software development, and more. Beyond her professional endeavors, Fausta is passionate about STEAM education, empowering female entrepreneurs, corporate culture, parenting, and fostering the Hispanic community in the United States.
Rick Vega
Vice President of Technology
Rick Vega boasts a robust experience of over two decades in the tech industry. He currently holds the position of Vice President of Technology at Wizeline. In this role, he is responsible for leading the creation of services that revolve around innovation, speed, and quality of delivery. At the same time, providing career and growth opportunities for our Wizeliners. Rick has played a crucial role in significantly elevating the organization's tech maturity, taking it from 300 to +1500 Wizeliners. His leadership has helped to enhance delivery quality and speed, and he has co-designed growth frameworks based on impact, feedback, and transparency. Before joining Wizeline, Rick led open-source projects at Intel that enabled Open Source Cloud infrastructure via OpenStack. He also championed quality strategy and agile adoption site-wide at IBM. Rick graduated with honors in Computer Information Systems from the University of Wisconsin-Stevens Point, where he excelled as an all-conference football player and actively supported Hispanic community initiatives. Growing up in Mexico and living in the US during high school and college, Rick values diversity. He is married with three children and resides in Guadalajara, where he balances professional excellence with family life.
Jeniffer Fast
Head of Workforce Strategy and Global Delivery Centers
Jeniffer Fast is currently serving as the Head of Workforce Strategy and Global Delivery Centers at Wizeline. She has over two decades of experience in various domains such as talent acquisition, global mobility, HR, operations, sales, and marketing. Her role involves developing and executing talent acquisition strategies. She also works on creating workforce planning models to ensure that they are optimally aligned with business goals. Jeniffer is a collaborative and innovative individual who promotes a culture of continuous improvement by using data analytics and stakeholder relationships. Her background includes working for Adecco, Microsoft, and AXA. She holds degrees from Universidad de Monterrey and Universidad Complutense de Madrid. Jeniffer is a seasoned globetrotter who has traveled to 50 countries. She currently resides in Mexico City with her beloved Maltipoo, Camilo. During her downtime, she's all about exploring new cultures, savoring tasty treats, and relaxing with a good glass of wine.
Matt McCawley
Managing Director
Matt McCawley is a Managing Director at Wizeline responsible for building great partnerships with clients by bringing the best of Wizeline thought leadership, expertise and delivery capabilities to each engagement. Matt joined Wizeline in 2017 from Accenture just when Wizeline was pivoting from a product company to a services company. Since then, Matt has held a number of client-facing roles at Wizeline while also helping to define our early go-to-market strategy and operating model, working directly on our strategic partnerships with AWS, GCP, Databricks, and others, and kickstarting our operations in EMEA. Matt’s background in Media & Entertainment product development stems from years consulting for companies like Verizon, Comcast, The Walt Disney Company, Viacom, Fox, News Corp, Discovery and many others, while also building his own media startup that was successfully sold in 2019. Matt has a Bachelors of Business Administration in Economics from Loyola University in Maryland and lives in Connecticut with his wife and two young children.
Andrés Hernández
Managing Director
Andrés Hernández is a Managing Director at Wizeline. Prior to joining Wizeline, Andrés served as Vice President of Sales for Latin America at Xertica, where he led Colombian and Peruvian sales teams to drive 50% year-over-year growth. In 2015, he managed H&V Consulting Group focused on helping companies to create their commercial sales strategies. Andrés then joined Cognitiva as an Industry Director, where he consulted with companies on how to best deploy disruptive technologies like Artificial Intelligence (AI) and cognitive comp uting to drive better business outcomes. He previously served as Regional Sales Director at Dell Software. During his tenure, he led the company’s Ethics Committee and earned two prestigious sales awards, delivered by Michael Dell. Andrés also spent 15 years at Microsoft in various sales leadership positions. He was a key contributor to positioning Microsoft in the enterprise space within Mexico and Colombia, having closed a $150M USD deal with the Mexican government, among other key wins. Andrés graduated with a BS in Computer Science from Universidad Anahuac and holds a Top Management degree from IPADE School. He lives in Mexico City with his wife and two daughters.