Founder, Chairman, and Chief Executive Officer
Bismarck Lepe is the founder and CEO at Wizeline. He founded Wizeline in 2014 with the mission to help companies build better products faster by making innovation accessible to all organizations. A seasoned executive and entrepreneur, Bismarck started his career at Google before he co-founded Ooyala, a video technology platform company which he sold to Telstra for $400M in 2014. Bismarck is passionate about driving economic growth in the global communities where Wizeline operates. He founded Startup GDL in 2015, a non-profit organization committed to making Guadalajara a leader in innovation. In his free time, Bismarck enjoys spending time with his family and is an avid runner. Bismarck graduated from Stanford with a BS in Economics.
Chief Delivery & People Officer
Judith is Chief Delivery Officer and Chief People Officer at Wizeline and is responsible for managing the agile delivery of world-class application development services. During her more than 25 years in HP/HPE/DXC Technology, Judith held various roles working across different functional areas in the company including distribution, sales operations, manufacturing, information technology, and services. After Hewlett Packard Enterprise spun-off their services division to create DXC Technology, in conjunction with CSC, Judith became Senior Service Delivery Director for the Americas. She worked mainly for the Technology, Media and Entertainment, and Telecom Industry in addition to serving as the Guadalajara Managing Director for DXC. Judith is originally from Guadalajara, Mexico and she holds a Bachelor of System Administration from ITESO and a Masters of Science in Industrial Engineering from Tecnologico de Monterrey.
Chief Legal Officer
Lin Cherry is Chief Legal Officer and Head of Diversity, Equity, and Inclusion at Wizeline. She oversees all legal matters for the company and works across the organization to drive initiatives that promote the creation of a diverse workforce and a sense of belonging and inclusiveness for all. Through her important work, Lin strives to help Wizeline in its unique missions to not only to bring creativity and innovation to the technology solutions being provided to clients but also have a positive impact on the communities in which the company operates. She has worked as an international corporate lawyer for over 25 years, primarily in the technology, media, and sports industries. Prior to Wizeline, Lin served as General Counsel at HBO Latin America, Clarovideo, Inc. (a subsidiary of América Móvil), MySpace and Tata Sky. She has a Bachelor of Science (B.S.) in finance from George Washington University and a Juris Doctor (J.D.) from the University of Florida. Lin is based in Miami Florida where she resides with her wife and daughter. In her spare time, you can find Lin spending time with her family and enjoying a run outdoors.
Chief Business Officer
Javier is the Chief Business Officer at Wizeline, responsible for managing the global sales strategy and team. Prior to joining Wizeline, Javi played a key role in scaling Globant into a $2 billion dollar global services business as Chief Business Officer. He joined the company in Argentina in early 2010 as the Vice President of ‘Big Data & High Performance’ and ‘Cloud Computing’ studios before relocating to New York to establish the company’s east coast business and operations, a key milestone to the company’s expansion culminating in its successful IPO in 2014. He also served as the Strategic Sales Team Director at Teleperformance and in other executive roles at companies like Microsoft. Javi graduated as Licentiate in Systems and Computer Science from the Catholic University of Argentina, where he also obtained his B.S. Javi is a devout soccer fan, cheering on Argentinan soccer in his free time.
Chief Marketing Officer
Danielle Ruess is CMO at Wizeline and is responsible for leading Wizeline’s global marketing strategy, including digital marketing, social media, corporate and financial communications, analyst relations, and partnerships. She previously served as Head of Global Marketing and Corporate Communications at EPAM, where she built a global team that supported the company’s growth from $800M to over $2.2B in annual revenue. Prior to that, she led global marketing at Axalta Coating Systems, where she played a key role in its successful IPO in 2014. She is an accomplished global marketer with extensive experience leading multidisciplinary marketing efforts and geographically distributed teams. Danielle’s experience includes marketing and communications roles at Johnson & Johnson and Endo Pharmaceuticals. In her spare time, Danielle enjoys running, cheering on her favorite F1 Driver, and is an advanced scuba diver.
Chief Technology Officer
Aníbal Abarca is CTO at Wizeline, where he has expanded the team and created vital focus areas in emerging technologies like cloud, security, and data management. He revamped the way Wizeline partners with its clients, focusing on collaboration with clients early in the product development process. Aníbal is focused on establishing Wizeline as a thought leader in product management, security, DevOps, data and AI, and manages the development of several new products for clients and partners. Prior to joining Wizeline, Aníbal was a Business Partner Evangelist at Microsoft and go-to-market advisor at Ooyala. He also founded Rutanet, a startup that connected freight trucks with available capacity with shippers, and Aventones, a ride-sharing company acquired by BlaBlaCar. Anibal enjoys teaching and mentoring budding entrepreneurs, has collaborated with leading organizations in the Mexican ecosystem, including Tec de Monterrey, Startup Mexico, NUMA, and Bedu. He has a Master of Business Administration (MBA) from the University of Texas at Austin and a Bachelor of Arts (B.A.) in Software Engineering from Tecnológico de Monterrey.
Matt McCawley is a Managing Director at Wizeline responsible for building great partnerships with clients by bringing the best of Wizeline thought leadership, expertise and delivery capabilities to each engagement. Matt joined Wizeline in 2017 from Accenture just when Wizeline was pivoting from a product company to a services company. Since then, Matt has held a number of client-facing roles at Wizeline while also helping to define our early go-to-market strategy and operating model, working directly on our strategic partnerships with AWS, GCP, Databricks, and others, and kickstarting our operations in EMEA. Matt’s background in Media & Entertainment product development stems from years consulting for companies like Verizon, Comcast, The Walt Disney Company, Viacom, Fox, News Corp, Discovery and many others, while also building his own media startup that was successfully sold in 2019. Matt has a Bachelors of Business Administration in Economics from Loyola University in Maryland and lives in Connecticut with his wife and two young children.
Andrés Hernández is a Managing Director at Wizeline. Prior to joining Wizeline, Andrés served as Vice President of Sales for Latin America at Xertica, where he led Colombian and Peruvian sales teams to drive 50% year-over-year growth. In 2015, he managed H&V Consulting Group focused on helping companies to create their commercial sales strategies. Andrés then joined Cognitiva as an Industry Director, where he consulted with companies on how to best deploy disruptive technologies like Artificial Intelligence (AI) and cognitive comp uting to drive better business outcomes. He previously served as Regional Sales Director at Dell Software. During his tenure, he led the company’s Ethics Committee and earned two prestigious sales awards, delivered by Michael Dell. Andrés also spent 15 years at Microsoft in various sales leadership positions. He was a key contributor to positioning Microsoft in the enterprise space within Mexico and Colombia, having closed a $150M USD deal with the Mexican government, among other key wins. Andrés graduated with a BS in Computer Science from Universidad Anahuac and holds a Top Management degree from IPADE School. He lives in Mexico City with his wife and two daughters.
Chris Coughlan is a Managing Director at Wizeline, leading clients and Wizeline teams in the United States and Asia-Pacific. Chris joined Wizeline in our San Francisco office in early 2018, with the goal of accelerating our presence on the West Coast and within the technology sector. Since then, Chris has onboarded and worked with clients like Google, Postman, and SunPower in the Technology industry, The Washington Post and Disney in the Media & Entertainment industry, and Stripe, Oportun, and Happy Money in the Financial Services/Fintech Industry. Chris loves building and developing teams that excel for their clients while working on industry-changing and market-leading digital products.
Chris started his technology consulting career at IBM in Chicago where he led client teams in the Retail, Distribution, Travel & Transportation, and Consumer Products industries. Prior to IBM, Chris was an Information Warfare Officer in the United States Navy, with a focus on technology development and implementation. Chris has an MBA from the University of California at Davis and received his Bachelors of Science in Aerospace Engineering from the United States Naval Academy. He lives with his wife and three young children in the San Francisco Bay Area.
Jorge Sanchez Cuadra
Jorge Sanchez Cuadra is Managing Director in Iberia (Spain & Portugal), supporting Wizeline's expansion in Europe. Jorge joined Wizeline in 2020 from IBM, where he was Technical Executive CTO. Before IBM, he spent 15 years at Microsoft and held different executive positions within the Consulting Services and Enterprise Software divisions. Jorge brings a wealth of experience as both a technology and business leader; he has held various executive roles leading global initiatives across the telecommunications, media, banking, and insurance industries throughout his career. Jorge holds a Business (Information Technology) degree from the Open University. Because of his passion for Data Science, he recently obtained a certification in Machine Learning from Stanford University. He's also certified by Microsoft as an Azure Data Scientist Associate. Jorge lives in Madrid with his wife and daughter.
VP of People Operations
Cristina joined Wizeline in June 2021 as the VP of People Operations to define the Global People Strategy, ensuring that processes, systems, policies and initiatives related to Total Rewards, Talent Management, Onboarding, Culture, Engagement & Recognition and Workplace create a differentiated employee experience across our locations in the USA, Europe, Latin America and Asia.
Cristina is an HR professional with more than 20 years of experience working for global companies. She has held different local and LATAM-focused roles in companies such as Young & Rubicam, Arthur Andersen, Accenture and The Coca-Cola Company. She is based in Mexico City, where she completed her studies of Business Administration at the Universidad Anáhuac del Norte. In recent years, she completed programs in Top Management, Culture Practices, Strategic Change Management and Coaching at IPADE Business School, Stanford University Graduate School of Business, Northwestern University - Kellogg School of Management and the NeuroLeadership Institute, respectively.