Bismarck Lepe

Founder, Chairman & Chief Executive Officer

Bismarck Lepe is Founder, Chairman and CEO at Wizeline. He founded Wizeline in 2014 with the mission to help companies build better products faster by making innovation accessible to all organizations. A seasoned executive and entrepreneur, Bismarck started his career at Google before he co-founded Ooyala, a video technology platform company which he sold to Telstra for $410M in 2014. 

Bismarck is passionate about driving economic growth in the global communities where Wizeline operates. In 2015, he founded Startup GDL, a non-profit organization committed to making Guadalajara a leader in innovation. In his free time, Bismarck enjoys spending time with his family and is an avid runner. 

Bismarck graduated from Stanford with a BA in Economics.

Javier Gagliardo

Chief Business Officer

Javier Gagliardo is Chief Business Officer at Wizeline, responsible for managing the global sales strategy and team. Prior to joining Wizeline, Javi played a key role in scaling Globant into a $2 billion dollar global services business as Chief Business Officer. He joined the company in Argentina in early 2010 as the Vice President of ‘Big Data & High Performance’ and ‘Cloud Computing’ studios before relocating to New York to establish the company’s east coast business and operations, a key milestone to the company’s expansion culminating in its successful IPO in 2014. He also served as the Strategic Sales Team Director at Teleperformance and in other executive roles at companies like Microsoft. Javi graduated as Licentiate in Systems and Computer Science from the Catholic University of Argentina, where he also obtained his B.S. Javi is a devout soccer fan, cheering on Argentinan soccer in his free time.

Judith González

Chief Delivery Officer

Judith González is Chief Delivery Officer and Chief People Officer at Wizeline and is responsible for managing the agile delivery of world-class application development services. During her more than 25 years in HP/HPE/DXC Technology, Judith held various roles working across different functional areas in the company including distribution, sales operations, manufacturing, information technology, and services. After Hewlett Packard Enterprise spun-off their services division to create DXC Technology, in conjunction with CSC, Judith became Senior Service Delivery Director for the Americas. She worked mainly for the Technology, Media and Entertainment, and Telecom Industry in addition to serving as the Guadalajara Managing Director for DXC. Judith is originally from Guadalajara, Mexico and she holds a Bachelor of System Administration from ITESO and a Masters of Science in Industrial Engineering from Tecnologico de Monterrey.

Aníbal Abarca

Chief AI Officer & CTO

Aníbal Abarca is Chief Technology Officer at Wizeline, where he has expanded the team and created vital focus areas in emerging technologies like cloud, security, and data management. He revamped the way Wizeline partners with its clients, focusing on collaboration with clients early in the product development process. Aníbal is focused on establishing Wizeline as a thought leader in product management, security, DevOps, data and AI, and manages the development of several new products for clients and partners. Prior to joining Wizeline, Aníbal was a Business Partner Evangelist at Microsoft and go-to-market advisor at Ooyala. He also founded Rutanet, a startup that connected freight trucks with available capacity with shippers, and Aventones, a ride-sharing company acquired by BlaBlaCar. Anibal enjoys teaching and mentoring budding entrepreneurs, has collaborated with leading organizations in the Mexican ecosystem, including Tec de Monterrey, Startup Mexico, NUMA, and Bedu. He has a Master of Business Administration (MBA) from the University of Texas at Austin and a Bachelor of Arts (BA) in Software Engineering from Tecnológico de Monterrey.

Danielle Ruess

Chief Marketing Officer

Danielle Ruess is Chief Marketing Officer at Wizeline and is responsible for leading Wizeline’s global marketing strategy, including digital marketing, social media, corporate and financial communications, analyst relations, and partnerships. She previously served as Head of Global Marketing and Corporate Communications at EPAM, where she built a global team that supported the company’s growth from $800M to over $2.2B in annual revenue. Prior to that, she led global marketing at Axalta Coating Systems, where she played a key role in its successful IPO in 2014. She is an accomplished global marketer with extensive experience leading multidisciplinary marketing efforts and geographically distributed teams. Danielle’s experience includes marketing and communications roles at Johnson & Johnson and Endo Pharmaceuticals. In her spare time, Danielle enjoys running, cheering on her favorite F1 Driver, and is an advanced scuba diver.

Lin Cherry

Chief Legal and People Officer

Lin Cherry is Chief People Officer and Chief Legal Officer at Wizeline. She oversees all people and legal matters for the company and works across the organization to drive initiatives that promote the creation of a diverse workforce and a sense of belonging and inclusiveness for all. Through her important work, Lin strives to help Wizeline in its unique missions to not only to bring creativity and innovation to the technology solutions being provided to clients but also have a positive impact on the communities in which the company operates. She has worked as an international corporate lawyer for over 25 years, primarily in the technology, media, and sports industries. Prior to Wizeline, Lin served as General Counsel at HBO Latin America, Clarovideo, Inc. (a subsidiary of América Móvil), MySpace and Tata Sky. She has a Bachelor of Science (BS) in finance from George Washington University and a Juris Doctor (JD) from the University of Florida. Lin is based in Miami Florida where she resides with her wife and daughter. In her spare time, you can find Lin spending time with her family and enjoying a run outdoors.

Madhvi Puri

VP, Accounting & Finance and Global Controller

Madhvi Puri, VP of Accounting & Finance and Global Controller at Wizeline, is a seasoned finance professional with over 25 years of experience. She joined Wizeline from Quizlet, a global education technology platform used by over 60 million people. Prior to Quizlet, she spent four years at Thumbtack, a technology leader in the online home services sector. At Thumbtack, she helped the business effectively close fundraising of $120 million in 2019. She also has experience in the B2B sector and worked at Taulia, which SAP acquired in early 2022. In addition to growing, leading and mentoring the accounting teams in each of her roles, Madhvi has helped in opening international offices in Bulgaria and the Philippines, running secondary tender offers and managing acquisitions and dispositions of businesses. She has experience across several different sectors in both public as well as private companies and successfully led Xoom's IPO process in 2013. She began her career as a CPA at PricewaterhouseCoopers in 1998, where she spent three years. She then spent the next decade across large public companies, including Silicon Valley Bank, Siebel Systems, Advent Software and Del Monte Foods. A third culture kid, Madhvi grew up in Dubai, Mumbai, and Hong Kong. She fell in love with California while at Claremont McKenna and has been there ever since. She lives in Lafayette in the Bay Area with her husband and children, Kareena (13) and Kian (9); they just added a puppy, Rocco, to their family.

Matt McCawley

Managing Director

Matt McCawley is a Managing Director at Wizeline responsible for building great partnerships with clients by bringing the best of Wizeline thought leadership, expertise and delivery capabilities to each engagement. Matt joined Wizeline in 2017 from Accenture just when Wizeline was pivoting from a product company to a services company. Since then, Matt has held a number of client-facing roles at Wizeline while also helping to define our early go-to-market strategy and operating model, working directly on our strategic partnerships with AWS, GCP, Databricks, and others, and kickstarting our operations in EMEA. Matt’s background in Media & Entertainment product development stems from years consulting for companies like Verizon, Comcast, The Walt Disney Company, Viacom, Fox, News Corp, Discovery and many others, while also building his own media startup that was successfully sold in 2019. Matt has a Bachelors of Business Administration in Economics from Loyola University in Maryland and lives in Connecticut with his wife and two young children.

Andrés Hernández

Managing Director

Andrés Hernández is a Managing Director at Wizeline. Prior to joining Wizeline, Andrés served as Vice President of Sales for Latin America at Xertica, where he led Colombian and Peruvian sales teams to drive 50% year-over-year growth. In 2015, he managed H&V Consulting Group focused on helping companies to create their commercial sales strategies. Andrés then joined Cognitiva as an Industry Director, where he consulted with companies on how to best deploy disruptive technologies like Artificial Intelligence (AI) and cognitive comp uting to drive better business outcomes. He previously served as Regional Sales Director at Dell Software. During his tenure, he led the company’s Ethics Committee and earned two prestigious sales awards, delivered by Michael Dell. Andrés also spent 15 years at Microsoft in various sales leadership positions. He was a key contributor to positioning Microsoft in the enterprise space within Mexico and Colombia, having closed a $150M USD deal with the Mexican government, among other key wins. Andrés graduated with a BS in Computer Science from Universidad Anahuac and holds a Top Management degree from IPADE School. He lives in Mexico City with his wife and two daughters.

Jorge Sanchez Cuadra

Managing Director

Jorge Sanchez Cuadra is Managing Director in Iberia (Spain & Portugal), supporting Wizeline's expansion in Europe. Jorge joined Wizeline in 2020 from IBM, where he was Technical Executive CTO. Before IBM, he spent 15 years at Microsoft and held different executive positions within the Consulting Services and Enterprise Software divisions. Jorge brings a wealth of experience as both a technology and business leader; he has held various executive roles leading global initiatives across the telecommunications, media, banking, and insurance industries throughout his career. Jorge holds a Business (Information Technology) degree from the Open University. Because of his passion for Data Science, he recently obtained a certification in Machine Learning from Stanford University. He's also certified by Microsoft as an Azure Data Scientist Associate. Jorge lives in Madrid with his wife and daughter.