Founder, Chairman, and Chief Executive Officer
Bismarck Lepe is the founder and CEO at Wizeline. He founded Wizeline in 2014 with the mission to help companies build better products faster by making innovation accessible to all organizations. A seasoned executive and entrepreneur, Bismarck started his career at Google before he co-founded Ooyala, a video technology platform company which he sold to Telstra for $400M in 2014. Bismarck is passionate about driving economic growth in the global communities where Wizeline operates. He founded Startup GDL in 2015, a non-profit organization committed to making Guadalajara a leader in innovation. In his free time, Bismarck enjoys spending time with his family and is an avid runner. Bismarck graduated from Stanford with a BS in Economics.
Chief Operating Officer
Anthony Conte is COO at Wizeline, where he is responsible for managing accounting, finance, people operations, facilities, legal and corporate development. He previously served as CFO, SVP, and Treasurer of EPAM Systems. In his eleven years at EPAM, Anthony scaled the financial organization to support the company’s growth from $66 million to $1.4 billion in revenue and played a key role in its successful 2012 IPO at a $500 million valuation. Prior to joining EPAM, Anthony served in various senior finance roles at McGraw Hill, including Controller at Platts. He was finance manager at John Hancock, where he oversaw the company’s international financial operations. In his free time, Anthony serves as a board member for Rethink Staffing, a fair trade call center based in Philadelphia with centers in the Philippines. Anthony is also a Certified Public Accountant (CPA), certified yoga instructor, and holds an MBA and a BS in Business Administration from Northeastern University.
Chief Technology Officer
Aníbal Abarca is CTO at Wizeline, where he has expanded the team and created vital focus areas in emerging technologies like cloud, security, and data management. He revamped the way Wizeline partners with its clients, focusing on collaboration with clients early in the product development process. Aníbal is focused on establishing Wizeline as a thought leader in product management, security, DevOps, data and AI, and manages the development of several new products for clients and partners. Prior to joining Wizeline, Aníbal was a Business Partner Evangelist at Microsoft and go-to-market advisor at Ooyala. He also founded Rutanet, a startup that connected freight trucks with available capacity with shippers, and Aventones, a ride-sharing company acquired by BlaBlaCar. Anibal enjoys teaching and mentoring budding entrepreneurs, has collaborated with leading organizations in the Mexican ecosystem, including Tec de Monterrey, Startup Mexico, NUMA, and Bedu. He has a Master of Business Administration (MBA) from the University of Texas at Austin and a Bachelor of Arts (B.A.) in Software Engineering from Tecnológico de Monterrey.
Chief Business Officer
Javier is the Chief Business Officer at Wizeline, responsible for managing the global sales strategy and team. Prior to joining Wizeline, Javi played a key role in scaling Globant into a $2 billion dollar global services business as Chief Business Officer. He joined the company in Argentina in early 2010 as the Vice President of ‘Big Data & High Performance’ and ‘Cloud Computing’ studios before relocating to New York to establish the company’s east coast business and operations, a key milestone to the company’s expansion culminating in its successful IPO in 2014. He also served as the Strategic Sales Team Director at Teleperformance and in other executive roles at companies like Microsoft. Javi graduated as Licentiate in Systems and Computer Science from the Catholic University of Argentina, where he also obtained his B.S. Javi is a devout soccer fan, cheering on Argentinan soccer in his free time.
Chief Marketing Officer
Danielle Ruess is CMO at Wizeline and is responsible for leading Wizeline’s global marketing strategy, including digital marketing, social media, corporate and financial communications, analyst relations, and partnerships. She previously served as Head of Global Marketing and Corporate Communications at EPAM, where she built a global team that supported the company’s growth from $800M to over $2.2B in annual revenue. Prior to that, she led global marketing at Axalta Coating Systems, where she played a key role in its successful IPO in 2014. She is an accomplished global marketer with extensive experience leading multidisciplinary marketing efforts and geographically distributed teams. Danielle’s experience includes marketing and communications roles at Johnson & Johnson and Endo Pharmaceuticals. In her spare time, Danielle enjoys running, cheering on her favorite F1 Driver, and is an advanced scuba diver.
Lin Cherry is General Counsel at Wizeline. She oversees all legal matters for the company and has worked as an international corporate lawyer for over 20 years across technology, media, and sports. Prior to Wizeline, Lin served as General Counsel at HBO Latin America, DLA, Inc. (a subsidiary of América Móvil), and MySpace. She has a Bachelor of Science (B.S.) in Finance from The George Washington University and a Juris Doctor (J.D.) from the University of Florida.
Vice President of Delivery
Judith is Vice President of Delivery at Wizeline and is responsible for managing the agile delivery of world-class application development services. During her more than 25 years in HP/HPE/DXC Technology, Judith held various roles working across different functional areas in the company including distribution, sales operations, manufacturing, information technology, and services. After Hewlett Packard Enterprise spun-off their services division to create DXC Technology, in conjunction with CSC, Judith became Senior Service Delivery Director for the Americas. She worked mainly for the Technology, Media and Entertainment, and Telecom Industry in addition to serving as the Guadalajara Managing Director for DXC. Judith is originally from Guadalajara, Mexico and she holds a Bachelor of System Administration from ITESO and a Masters of Science in Industrial Engineering from Tecnologico de Monterrey.
Vice President of Marketing and Partnerships
Caroline Buck is VP of Marketing & Partnerships at Wizeline. In this role, she leads the global strategy for Wizeline’s brand, demand generation, field marketing, cloud and technology partnerships, and recruitment marketing. Caroline is passionate about Wizeline's global impact and the opportunity to partner with influential brands in media, sports, and technology. Prior to Wizeline, Caroline was a Senior Product Marketing Manager at Yahoo leading go-to-market for BrightRoll DSP. Outside of work, Caroline enjoys skiing, running, and exploring Bay Area hiking trails with her dogs. She has a Bachelor of Arts (B.A.) from Dartmouth College.
Vice President of Engineering
Isela Borroel is a VP of Engineering at Wizeline, where she has helped scale the engineering team. Isela has played a key role in redefining Wizeline’s engineering culture and organizational model. She believes the key to the company’s success is to create an environment that unlocks engineers’ potential. Previously, Isela was a professor of telecommunications at Tecnológico de Monterrey, before joining Kaxan as a video game producer and Intel as an engineering manager. She has over 18 years of experience in software engineering, computer systems engineering, and telecommunications. In her free time, Isela enjoys mentoring other female engineers and volunteering with different community organizations. Isela has a Master of Telecommunications (MSc) and a Bachelor of Science (B.S.) in Computer Systems Engineering from Tecnológico de Monterrey.