Founder, Chairman, and Chief Executive Officer
Bismarck Lepe is the founder and CEO at Wizeline. He founded Wizeline in 2014 with the mission to help companies build better products faster by making innovation accessible to all organizations. A seasoned executive and entrepreneur, Bismarck started his career at Google before he co-founded Ooyala, a video technology platform company which he sold to Telstra for $400M in 2014. Bismarck is passionate about driving economic growth in the global communities where Wizeline operates. He founded Startup GDL in 2015, a non-profit organization committed to making Guadalajara a leader in innovation. In his free time, Bismarck enjoys spending time with his family and is an avid runner. Bismarck graduated from Stanford with a BS in Economics.
Chief Technology Officer
Aníbal Abarca is CTO at Wizeline, where he has expanded the team and created vital focus areas in emerging technologies like cloud, security, and data management. He revamped the way Wizeline partners with its clients, focusing on collaboration with clients early in the product development process. Aníbal is focused on establishing Wizeline as a thought leader in product management, security, DevOps, data and AI, and manages the development of several new products for clients and partners. Prior to joining Wizeline, Aníbal was a Business Partner Evangelist at Microsoft and go-to-market advisor at Ooyala. He also founded Rutanet, a startup that connected freight trucks with available capacity with shippers, and Aventones, a ride-sharing company acquired by BlaBlaCar. Anibal enjoys teaching and mentoring budding entrepreneurs, has collaborated with leading organizations in the Mexican ecosystem, including Tec de Monterrey, Startup Mexico, NUMA, and Bedu. He has a Master of Business Administration (MBA) from the University of Texas at Austin and a Bachelor of Arts (B.A.) in Software Engineering from Tecnológico de Monterrey.
Chief Delivery Officer
Judith is Chief Delivery Officer at Wizeline and is responsible for managing the agile delivery of world-class application development services. During her more than 25 years in HP/HPE/DXC Technology, Judith held various roles working across different functional areas in the company including distribution, sales operations, manufacturing, information technology, and services. After Hewlett Packard Enterprise spun-off their services division to create DXC Technology, in conjunction with CSC, Judith became Senior Service Delivery Director for the Americas. She worked mainly for the Technology, Media and Entertainment, and Telecom Industry in addition to serving as the Guadalajara Managing Director for DXC. Judith is originally from Guadalajara, Mexico and she holds a Bachelor of System Administration from ITESO and a Masters of Science in Industrial Engineering from Tecnologico de Monterrey.
Chief Business Officer
Javier is the Chief Business Officer at Wizeline, responsible for managing the global sales strategy and team. Prior to joining Wizeline, Javi played a key role in scaling Globant into a $2 billion dollar global services business as Chief Business Officer. He joined the company in Argentina in early 2010 as the Vice President of ‘Big Data & High Performance’ and ‘Cloud Computing’ studios before relocating to New York to establish the company’s east coast business and operations, a key milestone to the company’s expansion culminating in its successful IPO in 2014. He also served as the Strategic Sales Team Director at Teleperformance and in other executive roles at companies like Microsoft. Javi graduated as Licentiate in Systems and Computer Science from the Catholic University of Argentina, where he also obtained his B.S. Javi is a devout soccer fan, cheering on Argentinan soccer in his free time.
Chief Legal Officer
Lin Cherry is Chief Legal Officer at Wizeline. She oversees all legal matters for the company and has worked as an international corporate lawyer for over 20 years across technology, media, and sports. Prior to Wizeline, Lin served as General Counsel at HBO Latin America, DLA, Inc. (a subsidiary of América Móvil), and MySpace. She has a Bachelor of Science (B.S.) in Finance from The George Washington University and a Juris Doctor (J.D.) from the University of Florida.
Chief Marketing Officer
Danielle Ruess is CMO at Wizeline and is responsible for leading Wizeline’s global marketing strategy, including digital marketing, social media, corporate and financial communications, analyst relations, and partnerships. She previously served as Head of Global Marketing and Corporate Communications at EPAM, where she built a global team that supported the company’s growth from $800M to over $2.2B in annual revenue. Prior to that, she led global marketing at Axalta Coating Systems, where she played a key role in its successful IPO in 2014. She is an accomplished global marketer with extensive experience leading multidisciplinary marketing efforts and geographically distributed teams. Danielle’s experience includes marketing and communications roles at Johnson & Johnson and Endo Pharmaceuticals. In her spare time, Danielle enjoys running, cheering on her favorite F1 Driver, and is an advanced scuba diver.