We're democratizing innovation and technology

Only Wizeline combines proven best practices for product delivery, intelligent product strategy and roadmapping software, and an expert services team

Wizeline was founded on 2014 to help companies get better products to market faster by using data to algorithmically prioritize features in product roadmaps. In time, we also found that it was important to also provide teams of engineers to fast-track the development of new technologies and products. Today, Wizeline is over 300 employees worldwide and we work with companies like Nike, Dow Jones, Dover, 21st Century Fox and many more to develop and deliver innovative products.

Our Mission

Wizeline democratizes technology and innovation. Wizeline is a talent and software as a service company for application design and development. We tear down barriers to bring the Silicon Valley dream to people around the world. Anyone can innovate with Wizeline.

Who we are

Our team has decades of experience building innovative software at some of the world's leading product-centric companies.



Bismarck Lepe

Founder & CEO

Bismarck Lepe is a seasoned technology entrepreneur and executive with over 10 years of experience leading and starting technology companies. As the founder and CEO of Wizeline, he is responsible for the strategy and operations of the business. Prior to Wizeline, Bismarck was a co-founder and founding CEO of Ooyala, a video technology platform company, which Telstra acquired for over $400 million (USD) in 2014. Previously, he was an early employee at Google, responsible for Ads Quality and video advertising product lines. Bismarck graduated from Stanford with a bachelor’s in Economics.


Vidal Gonzalez

CTO / Board Member

Vidal serves as CTO and board member at Wizeline. Vidal was an early employee and founder of Ooyala’s engineering team in Guadalajara, which at its peak was over 100 developers. Ooyala sold to Telstra for over $400 million in 2014 Vidal holds a BS in Computer Science from University of Guadalajara, Mexico (ITESO).


Sung Hae Kim

VP of People Operations

Sung Hae Kim is VP of People Operations for Wizeline and is committed to ensuring an employee experience that drives our mission and supports our amazing culture. Having nearly two decades of experience in organizational development, human resources, and brand management, she was most recently in charge of people operations for Pivotal Software’s cloud business and implemented innovative leadership development and employee engagement practices. Sung holds a doctoral degree in education, a master’s degree in industrial/organizational psychology, and a bachelor’s degree in psychology.


Wendy Johansson

VP, Wizeline Academy & UX

As a founding member of Wizeline, Wendy leads the user-centric design strategy of Wizeline’s PPM platform, chatbots platform, and UX services solutions. She built Wizeline's world-class UX design team and manages worldwide operations. Wendy is the champion and creator of Wizeline Academy programs, which began with UX Academy, and has grown to offer programs in Artificial Intelligence, Software Development, and Technical Writing. Wendy studied Cognitive Science at the University of California, San Diego and Product Management at UC Berkeley’s Haas School of Business.


Rusty Von Waldburg

VP, Business Operations & Product Management

Rusty brings success in building products, teams and businesses to Wizeline. He led the effort to bring Square up market by establishing a sales team. As a leader on the Strategy & Ops team at Salesforce, he helped grow the SaaS company from one product to many through a data driven approach to evolving the global GTM model, M&A and scale. Prior to Salesforce, Rusty was a entrepreneur, a consultant, a product manager and a design engineer. He holds a BSME from MIT.


Matt Pasienski

VP, Growth and Data

Dr. Matt Pasienski is a founding member of Wizeline and is currently its VP of Data and International Operations. Matt is responsible for attracting top talent and bringing cutting-edge technology to market. Matt was previously the CEO of Wize Services where he grew the team from 3 people to over 50 in under one year. He has a PhD in Physics from the University of Illinois and a degree in applied mathematics from the University of California, Berkeley.

Regional engineering leadership


Hector Padilla


Engineering Director

Meet Héctor »

Alan Rodriguez

México City

Regional Lead

Meet Alan »

Who works with Wizeline

Our partners range from some of the fastest-growing software companies to many of the world's most established brands in media, retail, finance, healthcare, and insurance.

News Corp

Fox Sports





Wall Street Journal

Live Ramp