Data Science Lab for Media & Marketing
Data Science Lab for Media & Marketing
Our Data & Analytics Services at a Glance
Data Management Platforms
We build the right data platform to gather, normalize, cleanse and integrate data from any number of sources, providing a single source of truth for your organization.
AI-Driven Personalization
Using AI and machine learning technologies, we leverage your data to better target your content and campaigns in a personalized way to connect with consumers and increase revenue.
Analytics & Reporting
We help you measure and visualize the metrics that matter most through data dashboards and automated reports that enable optimized decision-making.
The amount of data you can collect at every touchpoint is nearly endless, but what you do with it makes all the difference. By employing the right data strategy for your business and customers, we help you:
- Provide more targeted, effective content recommendations
- Improve ad targeting and increase associated revenue
- Reduce customer churn through more targeted offerings
- Ensure the content you create meets the needs of your audience
- Improve data-driven decision-making inside your organization
Specifically, we developed a data ingestion solution that saved a customer an estimated $10-20MM on investing in a new system. We created a data management platform that processes 500 million unique users per quarter and 45 TB of data every day. Our analytics helped a media company increase their ad revenue by 20%. We built a social media listening solution that reduced monitoring time by 80%. And finally, we implemented a cloud-based data management system that cuts down the time needed to generate a report from 11 hours to 5 minutes and saves 50% on infrastructure costs.
Imagine what we can do for you!
Data Hygiene & ID Management: The Value of Clean Data
Want to start doing more with your data while preparing for the "death of the cookie"? Read our blog to explore the importance of data hygiene for ID management.
Read BlogCreating a Big Data Analytics Tool for True Analytics
Explore how the design and engineering teams at Wizeline used lean product development principles to help True Analytics bring Digipulse to market rapidly.
Read Case StudyBuilding a NLP Platform to Keep US Voters Informed
See how Wizeline and AWS worked to help a leading media company build an NLP platform that serves up relevant information based on user queries.
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