Data Science Lab for Media & Marketing

Data Science Lab for Media & Marketing

Realize the Value of Your Customer Data

With the advent of digital, today’s media & entertainment consumers interact with content more meaningfully and frequently than ever before. Importantly, most of this interaction is trackable, producing valuable data you can use to improve your content, grow revenue, and increase customer satisfaction.

To realize the value of this data, you need a state-of-the-art data strategy, from ingestion and governance to machine learning and AI. Wizeline can help you develop, deploy and manage the right data and analytics solutions to ensure you’re ahead of the game in the data-driven future.

Our Data & Analytics Services at a Glance

Data Management Platforms

Data Management Platforms

We build the right data platform to gather, normalize, cleanse and integrate data from any number of sources, providing a single source of truth for your organization.

AI-Driven Personalization

AI-Driven Personalization

Using AI and machine learning technologies, we leverage your data to better target your content and campaigns in a personalized way to connect with consumers and increase revenue.

Analytics & Reporting

Analytics & Reporting

We help you measure and visualize the metrics that matter most through data dashboards and automated reports that enable optimized decision-making.

The amount of data you can collect at every touchpoint is nearly endless, but what you do with it makes all the difference. By employing the right data strategy for your business and customers, we help you:

  • Provide more targeted, effective content recommendations
  • Improve ad targeting and increase associated revenue
  • Reduce customer churn through more targeted offerings
  • Ensure the content you create meets the needs of your audience
  • Improve data-driven decision-making inside your organization

Specifically, we developed a data ingestion solution that saved a customer an estimated $10-20MM on investing in a new system. We created a data management platform that processes 500 million unique users per quarter and 45 TB of data every day. Our analytics helped a media company increase their ad revenue by 20%. We built a social media listening solution that reduced monitoring time by 80%. And finally, we implemented a cloud-based data management system that cuts down the time needed to generate a report from 11 hours to 5 minutes and saves 50% on infrastructure costs.

Imagine what we can do for you!

Our data & analytics customers rely on us for everything from data management to AI-driven personalization. As a whole, Wizeline helps ingest, manage and put into action petabytes of user data every day.”

— Matt Gay, Director of Media & Entertainment

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