As technology evolves and customer needs change, so do the digital design trends used to develop customer experiences. With 2023 just around the corner, the new year promises exciting concepts and technologies to enhance and transform user experience (UX) and user interface (UI) design.
At Wizeline, we deliver digital products from end to end to our customers. This means we’re always abreast of the latest trends and technologies to deliver a consistently top-notch experience to our customers and their users. Through our industry knowledge, we help our clients solve complex problems, leveraging evidence-driven design processes to develop innovative, useful, and inspiring products.
This blog explores the cutting-edge design trends we expect to be the most prominent in 2023. Let’s get right into it.
5 Product Design Trends To Look Out for in 2023
Mixed Reality, Augmented Reality (AR), and Virtual Reality (VR)
As virtual worlds become more and more commercialized, most recently thanks to Facebook’s name change to Meta and the company’s focus on its Metaverse, we see businesses across various industries challenging the status quo and leveraging alternate reality to develop digital experiences for customers. Some examples include ASOS’ See My Fit tool, using AR to fit clothes onto models digitally, and IKEA’s Studio app, enabling users to capture 3D room plans and re-design them, incorporating everything from windows to colors, door frames, and rugs.
At Wizeline, we’re constantly exploring ways to leverage AR, VR, and mixed reality to enable collaboration, develop unique visualizations, and increase customer engagement while focusing on ensuring safety for end-users as we merge digital and physical environments.
“Phygitalization,” as its name suggests, combines physical and digital objects to create a completely immersive user experience. Simply put, it refers to the process by which a store combines the benefits of a physical presence with digital applications or features.