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USA Rugby partners with Wizeline to launch the Rugby World Cup Sevens 2018 chatbot

This weekend, San Francisco will host rugby fans from around the world for the Rugby World Cup Sevens 2018—the first on American soil. Wizeline partnered with USA Rugby to build the tournament’s official chatbot.

This weekend, San Francisco will host rugby fans from around the world for the Rugby World Cup Sevens 2018—the first on American soil. Wizeline partnered with USA Rugby to build the tournament’s official chatbot.

Wizeline and USA Rugby are launching this digital fan experience on Facebook Messenger through USA Rugby’s Facebook page. Fans can ask the chatbot for score updates, match schedules, as well as local restaurant and bar recommendations. To initiate a conversation with the chatbot, fans just need to send a message to USA Rugby using Facebook Messenger.

“With the very digitally engaged fanbase we have, we know a robust mobile fan experience will be important to tournament attendees,” said Calder Cahill, USA Rugby Director of Digital Media and Communications. “We’re excited to activate the Wizeline project as it enables us to engage with fans in real-time, provide them with the event information they seek and create additional opportunities to interact with them outside the walls of AT&T Park.”

Chatbots offer a digital and conversational fan experience with minimal to no ramp-up time for users. Professional sports organizations like USA Rugby are exploring new technologies like chatbots as a way to provide entertainment while also communicating important event information to attendees in real-time.

“We see a 24% increase in adoption and engagement with event bots versus mobile applications.”

“Chatbots are a great way to engage a global fan base that spans across time zones and continents, and we see a 24% increase in adoption and engagement with event bots versus mobile applications,” said Rusty von Waldburg, VP Product and Operations at Wizeline. “Our chatbot platform enables us to quickly build and release chatbots, which makes Wizeline a great digital partner for major sporting events like Rugby World Cup Sevens.”

Matches will be played at AT&T Park on July 20-22, 2018. The foremost stand-alone event in international rugby sevens competition, the tournament will see 24 of the best men’s and 16 of the best women’s teams from around the world compete for the coveted title of Rugby World Cup champions. For tournament details and ticket information, go to www.rwcsevens.com.

Interesting in building a digital fan experience for your next big event? Visit our chatbots page for more information. One of our specialists can answer any questions you may have about building a custom voice or text bot.


David Salak

Posted by David Salak on July 19, 2018