Design

5 Heuristics for UX Writing

This blog was originally posted on Medium. For more posts from Senior UX Designer Arturo Ríos, please follow him on Medium: https://medium.com/@arturoriosme

Imagine you are buying a gift for a friend, but instead of starting with choosing the gift, you first select the container and wrapping paper, then the actual present. Unless your friend is obsessed with patterns and packaging design, chances are the gift will not be as exciting.

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Not the best call-to-action in history. Source.


Enter Heuristics for UX Writing

 


#1 Good UX Writing is Goal-Centered

 

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Left: Zero app, which promotes a task-positive state by selecting one type of fasting.
Right: AirBnB, supporting a task-negative state by giving clues of what to look for on the search box.

#2 Good UX Writing Reflects Brand Values

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Jour uses warm colors, handmade illustrations, and optimistic words to reflect its brand.

#3 Good UX Writing Taps into Emotions

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Dropbox Paper visually rewards users who finished all their meetings.

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#4 Good UX Writing is Plain and Brief

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Pinterest’s example of using plain language through the “more simply put” section

#5 Good UX Writing is Proactive

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Frequently, error messages provide information too late, when the system was already broken.

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Takeaways


Caroline Buck

Posted by Caroline Buck on August 27, 2020