Today, the Wizeline Colombia office turns three years old, and we’re building tech solutions faster than Sonic on a caffeine buzz (from Colombian coffee, obviously).
As we pause to recognize this important milestone, it’s a great time to reflect on the strength of the Colombian tech market and the promise of technology in the country. Wizeline Colombia has grown rapidly from zero to over a 180 employees, making it the fastest-growing Wizeline site worldwide. This remarkable journey reflects Colombia’s vibrant and dynamic tech ecosystem, a country embracing innovation, diversity, and making the most of its bright economic future.
In my short time as Wizeline CEO, I’ve had the pleasure of getting to know many Colombian Wizeliners, the incredible work they do on behalf of global clients, and the opportunities that lie ahead. In light of that, I believe there are five reasons why Colombia is set to become the Tech Heartbeat of Latin America:
1. Blooming IT Market
Like Colombia’s national flower, the orchid, the country’s IT market is blooming beautifully. Colombia has emerged as a leading player in the Latin American IT sector, ranking third in market share, just after Mexico and Brazil. With a strategic geographic location and business-friendly policies, Colombia stands out as an investment gateway to the Americas.
The booming IT industry has grown 7.3 times its size in just five years, generating more than 150,000 jobs in the country while also growing to more than 10,000 tech companies. Also, Colombia’s software exports are now valued at over $1.8 billion, with partners like the U.S., China, Panama, India, and Brazil contributing to this tech-driven growth.
2. Diverse Talent Pool
Colombia’s potential to be the region’s next tech powerhouse resides in its diversity of talent. With 52% of the country’s population being women, Wizeline prioritizes an inclusive workforce and leadership in the IT sector. With rising demands for IT professionals, Colombia continues to nurture an impressive talent pool. From top-ranking universities in the region, Colombian graduates feed into a tech industry hungry for skilled developers, designers, and engineers. Each year, approximately 4,000 job-ready professionals are being integrated into the IT market, making Colombia a significant generator of tech professionals.
3. Major Commercial Hubs
Colombia’s tech landscape is nothing short of captivating. Remember The Avengers? Colombia is just like them, with each city representing a different superhero. Leading tech hubs like Bogotá and Medellín are fostering a culture of innovation and entrepreneurship, with Bogotá alone seeing a staggering 9.9% growth, outpacing the national average and Latin American peers. Like Iron Man, Bogotá is the charismatic tech-driven leader. On the other hand, Medellín’s ambitious “Software Valley Initiative” is transforming neighborhoods into innovation centers to turn the city into a leader in technology and entrepreneurship. Imagine Medellín as Captain America, known for its strong community spirit and determination, paving the way for tech innovation in the country.
4. AI-Focused Growth
AI is the new fuel for innovation and tech growth. Colombia is no stranger to this, since the investments in AI made in the country skyrocketed from USD $40 million to USD $200 million in just two years (we do the math for you; that’s a 400% increase!). This, paired with the fact that Colombia stands out as a pioneer in developing public policies and AI regulation, with the launch of the Ethical Framework for Artificial Intelligence and the creation of the International Artificial Intelligence Council for Colombia, ensures a forward-looking tech economy.
5. Wizeline Colombia’s Capabilities
Wizeline Colombia has capitalized on this ecosystem, hiring over 180 Wizeliners nationwide. With two physical locations in Bogotá and Medellín and over 90 projects spanning the Americas and Europe, Wizeline’s growth in Colombia represents more than just numbers; it symbolizes a commitment to innovation and a fertile ground for technological advancements.
We boast a highly experienced workforce, with 72% of our team members holding senior positions in diverse specialties such as Software Engineering, Quality Engineering, DevOps, UX, and Project Management, enabling us to deliver high-quality solutions. This depth of expertise ensures excellence on every project while leveraging local talent and offers clients a substantial 30% cost savings on project staffing.
As Wizeline celebrates its third anniversary in Colombia, it’s clear that this partnership will only continue to blossom. Together, we’re not just building tech solutions but shaping the future of technology in Latin America. None of this would be possible without the commitment and talent that Colombian Wizeliners demonstrate each and every day. Huge shoutout to all our Colombian Wizeliners who turned this dream into a vibrant reality, reflecting the spirit and energy of Colombia’s lively culture. Gracias, amigos. Cheers to many more years of innovation and growth!
